Facebook Promotions Become More Intuitive
I recently posted the official Facebook rules for promotions on your Facebook page, and with them made a brief comment about how we are officially not allowed to use the most intuitive tools, such as likes, posts and comments, to run promotions. Well Facebook apparently got my message, because they just had a major announcement that lifts that restriction.
Check out the official info…
Facebook Promotions Just Got Easy
You know, the way we thought they were all along. Whew! Here’s the official word from Facebook:
We’ve removed the requirement that promotions on Facebook only be administered through apps. Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:
- Collect entries by having users post on the Page or comment/like a Page post
- Collect entries by having users message the Page
- Utilize likes as a voting mechanism
A Few Things Not To Do
There are still a couple of uses of the basic Facebook mechanisms that you are not allowed to use for promotions. For instance, you are not allowed to run promotions on your personal timelines. Also, there are some specific uses of photo tagging not allowed:
It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize.
It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize.
All in all, they have set it up to work how someone who has not read any of this might expect it to work. Now get out there and promote your business! Read the official Facebook announcement here.
Questions About Facebook Promotions?
I am always happy to discuss ideas and questions about Facebook for your business.