Why you need a mobile friendly website

It Is Time To Go Mobile

There is no question about it, we have entered an era of website design where having a mobile friendly website is essential to getting your content to your audience. Fortunately there are very succinct ways of doing this.

Not convinced? Here are some stats I picked up from an article over at The Daily Egg that may sway your opinion.

The Research Reveals All

The best bits from the article are these:

  • There’s the Mobile Mind Shift, which Forrester Research says is characterized by the fact that people “expect that any information or service they desire be available to them on any device, in context, at their moment of need.”

  • There’s the fact that it’s a multiscreen world, according to Google research. People are switching among devices to access information, and smartphones are taking over as the devices that keep people connected.

  • Some retailers saw tablet and smartphone web access double this year compared with 2012, according to the June 2013 Smart Insights mobile marketing update.

  • The latest stats from Pew Internet show that 56% of American adults own a smartphone and 34% have a tablet—if you don’t cater to them, you’re losing a huge number of potential customers.

  • By the end of this year, says Cisco, there will be more mobile devices than people (the other stats are worth a look too).

There are even more mobile market stats if you want them, but all of this adds up to one stark truth—if you aren’t yet ready for mobile, it’s time to start now. We’ve rounded up the best recent tips we could find on design, apps, marketing, usability, search and SEO to help you do that.

If you really want to geek out on the topic you can read the full article here.

Questions About Mobile Friendly Websites?

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