White Hat SEO VS. Black Hat SEO
The world of Search Engine Optimization (SEO), or “techniques to make your site a priority in search engines,” is awash with rhetoric; conflicting opinions and often purposefully misguiding information abound. Sales pitches aside, all SEO techniques fall into one of two categories: “white hat SEO” and “black hat SEO.”
You see, there are a lot of ways to get search engines to notice you. Some attempt to take advantage of code loopholes to speed up the natural process, and these are the black hat SEO techniques.
Recently, Google has implemented even more effort to penalize the black hat SEO users and benefit the white hat SEO users. So just what is the difference?
Black Hat SEO
Most black hat SEO relies on placing links to your site from other sites. Sounds legit, right? So far as the basics go, it is. But what the black hatters do is create huge networks of link sites to put your link on. The problem? These sites are unrelated to the actual topic of your site. They are webspam.
Google is committed to providing relevant search results. This means that it will not give you credit, and perhaps even penalize you, for links that come from irrelevant sites; sites that are set up just to try and boost SEO.
White Hat SEO
As I said, Google is about relevancy, and relevancy is about content. But the idea of content goes beyond just words and/or pictures; it is about the entire site experience. The basics of white hat SEO?
- Great Content. Copy that is written well, for the desired audience, that provides valure to the reader, ideally more than once (return visits). Photos that are professional and in theme.
- Site Usability. This is what web design is all about. Easy to use navigation, easy to read typography, multi-device (responsive design), and clear graphic design that sets a mood-context for the content.
But don’t take my word for it. Read Google explain these things in even more detail and learn what to specifically watch out for when hiring an SEO service for your site.